DEMI DE BOUTER

Graphic & Brand Designer

Hi, I’m Demi

I’m a graphic designer based in Amsterdam with 5 years of experience creating visual identities and design work that help brands feel more alive and connect with the people they’re trying to reach. Whether I’m working on branding, marketing materials, or social content, I enjoy finding creative ways to turn ideas into something people remember.

Outside of design, you'll usually find me wandering through museums, discovering cozy cafés, reading books, (P.S. I’m now writing a fantasy novel), or buying more flowers than I have room for. I’m always looking for inspiration in the little details around the city. I believe good design should feel both beautiful and purposeful. That’s what I aim to bring to every project.

demidebouter@gmail.com

Amsterdam, The Netherlands

What I do?

I create visual identities, campaigns, and digital experiences that bring ideas to life. From developing the initial concept and visual direction to crafting the final design, I combine strategy, creativity, and attention to detail to create work that feels both distinctive and purposeful.

1. Brand & Visual Identity

2. Campaign & Art Direction

3. Editorial Design

4. Visual Composition

5. Illustration

What tools do I use?

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Figma

Exploring AI-powered creative tools and workflow automation

Poppy Appeal Campaign - Visual Direction

The visual direction was created for MatchWornShirt’s annual Poppy Appeal campaign, supporting the Royal British Legion and the Armed Forces community, promoting match-worn shirt auctions across Premier League clubs. I developed a respectful yet premium campaign identity that worked across digital marketing assets for multiple clubs while keeping the visual identity consistent.

Scope :

Creative Concept, Campaign Adaptation, Visual Production, Brand Messaging

The Language of Flowers - Poster Design

A self-initiated poster series exploring love and growth, using flowers as the main visual element. The goal was to find a way to express these themes through a romantic and nostalgic visual style, combining illustrated flowers, expressive typography, and vintage-inspired textures.

Scope :

Poster Design, Typography, Illustration, Image Composition

ACCI - Brand Identity

This brand identity was created for ACCI, a professional advisory and coaching company whose name stands for Advies, Coaching, Concept, and Interim Management. The goal was to create a brand that felt fresh and approachable, while still reflecting ACCI’s professional expertise. Building on the ACCI logo, organic shapes, bold typography, colour, and imagery were used to create a recognisable identity that works across both print and digital.

Scope :

Brand Identity & Visual Direction, Logo Design, Graphic Language

Match Worn Monthly: InstagramVisual

This Instagram series was created for MatchWornShirt to promote the final hours of their match-worn shirt auctions. The goal was to drive final bids by creating visuals that felt exciting and created a sense of urgency around each auction. The shirt was the main focus, with the player’s signature highlighted on the shirt, while the background featured city landmarks, club elements, and details that captured the euphoria of the moment.

Scope :

Social Media Visual, Image Composition, Poster Design

Floral Pop Coaster Collection - Illustration

This project started as a birthday gift for a friend, turning a simple set of drink coasters into something more personal. The goal was to create something colourful and playful that reflected her personality. Retro-inspired floral illustrations, bold colours, and playful compositions were used to create a vibrant set of coasters with a modern feel.

Scope :

Pattern Design, Graphic Illustration, Merchandise & Print

Published Partner Asset - Social Media Visual

A selection of campaign and social media assets created for MatchWornShirt’s club partners. These designs were made for clubs to use across their own channels, with work featured by partners including Chelsea FC and others. The examples below showcase just a small selection of the wider range of work I created.

Visual Graphic, Image Composition, Photo Selection & Retouching

Scope :